Force.com Development
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Salesforce is recognized as the industry leader in both the Software as a Service (SaaS) and
Platform as a Service (PaaS) markets. They have become the leader by providing a development
platform known as Force.com. Salesforce.com itself is built on this platform, allowing it to
be highly customized. Using Force.com, it is also possible to develop completely custom applications.
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There are fundamental technologies within Force.com and Sales Optimizer is well versed in all of them.
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Custom Objects, Formulas & Workflow
Salesforce natively provides a development environment within the user interface for relatively simple
development tasks such as calculations. We highly recommend that our clients exhaust the capabilities
of the native development environment prior to beginning any complex custom programming. All employees
of Sales Optimizer are salesforce.com Certified and are capable of doing this type of development work.
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Apex
Apex is the programming language of the Force.com platform and is very similar to the Java programming
language. Apex is compiled code that runs entirely within the Force.com platform. This technology can be
used to customize Salesforce or develop entirely new applications on the Force.com platform. Apex is most
commonly used to create database triggers and to perform complex, data intensive tasks that are not possible
using S-Controls.
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Visual Force
The newest technology and most powerful technology for the Force.com platform is known as Visual Force.
Visual Force gives developers full control of the user experience, allowing them to create an entirely
different look and feel. At Dreamforce in 2008, salesforce.com announced Force.com Sites, which utilizes
Visual Force. For the first time, developers can create websites that are fully integrated with Salesforce
and hosted on the Force.com platform.
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